A poster is a “public” piece of paper conveying information through text (words) and/or graphic images (symbols or pictures). It’s usually designed to be displayed vertically on a wall or window and is large enough to be seen and read from a relatively short distance. Its main target audience is the person walking by. A poster must convey its message with immediacy and purpose, because people on the street are often in a hurry.

Posters are sometimes huge and can be seen from a long distance and may appear along highways (on bill boards) or on the sides of buildings. Posters may also appear in much smaller versions, sometimes like a postcard, and are called handbills. Whatever the size or shape, posters have a job to do and that is to convey information.

Posters carry many kinds of information:

  • they may call the population to rally, revolt or celebrate (e.g. political or propaganda posters)
  • they may alert citizens to health hazards or the presence of other dangers in the community (e.g. educational posters)
  • they may announce the coming of a wonderful theatre, music or dance performance (e.g. marketing posters)
  • grab your attention
  • entice you to read the information they display
  • present the information clearly and fully, so that you understand what the poster wants to say
  • convince you to rally, revolt, take part, take precautions, be on the lookout or buy a ticket.

The marketing poster is an important tool in most campaigns to sell arts events to the public.

60lb Uncoated Offset

This is most commonly used for note pads, letterheads, restaurant placemats and photocopier paper.  Our standard offset runs use 60lb offset and is equivalent to 24lb bond.  It is thicker than regular copier paper and has a quality feel, it folds easily, and is a good choice when you are doing letterhead or notepads.


80lb c2s Text

This is less commonly stock for flyers, brochures, posters, magazines and gives a professional quality thickness to the paper stock.  It is thinner than 100lb c2s text, but folds easier and tends to not require scoring.  This is more common in thicker magazines as it weights less for postage and is not thin enough to bleed through the other side.  It also is ideal for folded brochure if cracking is a concern with your clients.  It is not what most people order, so turn around times might be on the later edge of our suggested timelines for production.


100lb c2s Text

This is the most common stock for flyers, brochures, posters, magazines and gives a professional quality thickness to the paper stock.  It is commonly folded, but it is often recommended to add the option of scoring to reduce cracking on the folds.  Most people don’t score the brochures, but depending on your client’s preference of cost verses quality is may be the best option.  The paper is a nice balance between thickness and maintaining the ability to fold easily.

Preparing Files for Print


General Artwork Preparation Guidelines

  1. Download our template/guide to ensure proper placement of images and text.
  2. Each order submitted including multiple paged projects MUST be submitted as a single PDF file. Please ensure that all pages have the proper orientation to ensure proper back up. They must also have bleed and make sure each page are all the same size.
  3. It is always a best practice to try to avoid using borders in your design. If a border is too close to the trim, the trim may be slightly off-center. Even a hairline difference can cause your design to look off centered.
  4. File must consist of a 1/16" bleed (books and magazines will require an 1/8”). All of the relevent graphics and text must be within the safety margin unless you intend to have part of it cut off(this is sometimes the desired effect, so please make sure it is done the way you would like it printed)
  5. Ensure that your PDF process colour (CMYK) and saved in high resolution. As a rule it is suggested all files should be saved at 300 DPI. Spot Colours and coating will need to be set up as such within the chosen layers. Additional charges will apply if applicable.
  6. We recommend that all black type should have the following values: C0, M0, Y0, K100.
  7. Make sure all of your fonts are properly embed or outline when saving your file as a PDF.
  8. In order to achieve the best colour results, it is important for you to supply your artwork as CMYK files. If your artwork is submitted as RGB, it will be converted to CMYK and may not match the colours you are expecting. Please note that all offset printed work is printed in CMYK or PMS and can not be produced in RGB unless converted. This is an automated process for us and we suggest if you are designing your files, you should also consider designing in CMYK mode instead of RGB.

Large Format Guidelines

  1. Although bleed is not required for large format projects, often it is preferred. When saving your artwork if you wish to have bleed, please add 1/8” to your canvas size.
  2. Please compress your file using a ZIP file compressor to reduce the file size and speed up the uploading process when submitting your orders.

Coated 1 Side (C1S) Guidelines

  1. Please follow the general artwork guidelines and…
  2. Be sure that the first page of your PDF file is the side that you want to be on the coated side of the card. Please keep in mind that the second page of your PDF will always be printed on the uncoated side.

Envelopes Guidelines

  1. Please use crop marks to help us align your logo placement. In the absence of crop marks, printing will be 3/8” from the top based on general industry standards for envelopes.
  2. All text must be within the safe margin. Envelope artwork cannot have bleed unless they have been custom quoted by our estimating department and if this is the case, the must be submitted as a custom upload order.
  3. Please make sure that you do not have creative or text 1/8” from any of the edges.

Numbered Tickets Guidelines

In order to make sure your ticket order is numbered correctly, ensure that you include the following files:

  1. Your PDF file of your artwork (with no numbering in the artwork)
  2. Also include an excel or csv file containing list of numbers you will need printed on your tickets.
  3. Please make a mock up version of your artwork showing where and how you need the numbers placed. Please make sure this file is clearly labeled as a mocked up sample.

Variable Printing Guidelines

In order to make sure your variable printing order is produced correctly, please ensure that you include the following files:

  1. Your PDF file of your artwork (without any variable text in it).
  2. Also include an excel or csv file containing list of variable data you need printed on your order.
  3. Please make a mock up version of your artwork showing where and how you need the variable data placed. Please make sure this file is clearly labeled as a mocked up sample.


Saving as PDF Format

Please save your file as an Adobe PDF.

PDF is a universal format that ensures your documents look the same on every computer.


Saving a file as a PDF is typically done through either the "Save As" command (Adobe Illustrator, Adobe Photoshop, Microsoft Word) or the "Export" command (Adobe InDesign). Some programs, such as Corell Draw, may have a special "Publish to PDF" (or similar) option.



Embedding and Outlining Fonts

In the vast majority of cases, simply saving your file as a PDF will embed any fonts you have used. However, in some cases, such as when you are using a file format other than PDF, outlining the fonts may be required.

In Adobe Illustrator, you can find the "Create Outlines" option under the "Type" menu. Most programs will have similar options. Please note that converting your type to outlines means that you will no longer be able to edit it.



Adding Bleeds, Crop Marks and Press Quality

Most machines are unable to print to the edge, as it leaves them nowhere to hold the paper. Because of this, you need to add bleed and crop marks to your image. "Bleed" is image that extends beyond the edge of your finished product. "Crop marks" are lines within the bleed that tell us where to cut.

Adding bleed and crop marks is simple! First, make sure that your artwork extends beyond the borders of your document.

Now, when you save your document as a PDF, select the "Marks and Bleeds" section. Check the "Trim Marks" box. If your document does not already have bleeds, uncheck the "Use Document Bleed Settings" box and enter a value of 0.25. Save the PDF, and it will now include crops and bleeds.




To make sure your data is the right dimensions and includes the correct bleed and trim marks, we have created these templates to make your life easier.

Simply download the template that matches the product you want to create and open it in Adobe IllustratorAdobe Photoshop or Adobe Acrobat as appropriate.


Business Cards:


Product Size


illustrator ai

2" X 3.5"








Flyers/Post Cards:


  Product Size


  illustrator ai

4" X 6"
4" X 9"
4.25" X 11"
5" X 7"
5" X 8"
5.5" X 8.5"
5.5" X 11"
6" X 11"
8.5" X 3.5"
8.5" X 11"
8.5" X 14"
8.5" X 17"



  • Product Code: POS
  • Availability: In Stock
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