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In today’s business world, the name of the game is staying relevant — not an easy thing to do when the top trends and desired skills are constantly changing. Which medium will better promote your relevance and keep your sales from stagnating: digital or print? Superficially, it looks like electronic media is preparing to replace print for good. A closer look reveals that print hasn’t yielded; it has instead shown new potential in the arena of promotion that it might never have developed without the digital age. This is useful information for marketers, who often have to evolve one step ahead of the current trends.
Emerging trends in millennial marketing include, for example:
Research by JWT shows that over 50% of millennials would prefer for print to remain a significant factor in their lives, even in the face of ever-increasing digitization. They love printed pieces becausephysical media are more conducive to deep reading. While this applies most readily to books, the tangible connection established with all sorts of printed information is important to almost eighty percent of millennials, says JWT.
Promoting your business through print is a convenient and tangible way for millennials to acquaint themselves with your product or service. Thus, it is a perfect time to refine your own print sensibilities such that you appeal to millennials without excluding other mediums.
Keep your Digital Promotions from Looking Just Like Everyone Else’s.
While print is an often-overlooked secret weapon for many marketers, millennials are still very much plugged in to the minutest shift in online trends. Being trend-savvy is good for showing your awareness of the current market and ability to identify what people are responding to. However, trends can sour quickly, and yesterday’s hot topic can become tomorrow’s joke. Make your online promotional efforts both timeless and fashionable with these tips:
At the end of the day, being cool and trendy is a little overrated. Originality is more likely to be remembered.
What Will Make you Stand Out?
All of your promotional efforts should show how you can add value to the lives of those who patronize your business. While you already know you would be an asset to your customers, sometimes the savvy consumer needs a little more persuasion:
Now that you know some ways to set yourself apart from the crowd, the question remains: should you rely on print or digital means to get the word out that you’re awesome? The answer is yes, actually. Harnessing the strengths of both will give you your best chance at being found and growing your customer base.